Cint has initiated several internal programs to help prevent survey fraud and maintain quality in key areas on the Cint Marketplace. Our commitment is to deliver the highest quality sample in the industry. The following chart provides details about each of these industry leading quality programs.
Name | Description | Quality pillar |
|---|---|---|
Auto survey health | Poor performing surveys are paused 4 times a day based upon pre-defined criteria. Buyers are alerted and requested to take action before they resume sampling. | Buyer |
Respondent deny list | Respondents are added to the deny list based upon pre-defined criteria. Respondents are blocked and prevented from taking any further surveys. | Respondent |
Reconciliation audit system (RAS) | Buyers are required to provide reasons for reversals that meet pre-defined conditions. Failure to provide reasons results in the reversals being overturned. Abnormal reversals that are likely to be mistakes are automatically overturned. | Buyer |
Partner improvement program (PIP) | Suppliers who have poor reconciliation rates are either warned or have their sampling access paused in problematic countries until they provide proof of an action plan to improve their traffic quality. | Supplier |
Custom qualifications daily audit | Custom qualifications created in the past 24 hours are reviewed to ensure that only good quality customer qualifications are added to the Marketplace and our standard qualifications are used where possible. Currently only English custom qualifications are reviewed. | Buyer |
Custom qualifications quarterly inactivation | Custom qualifications that have not been used during the past 4 quarters are removed along with any other qualifications that have been flagged for removal. | Product |
Customer qualifications PM escalation | Project manager’s (PM) found to be repeatedly creating unsuitable custom qualifications that are flagged for removal in daily audits are identified, then their customer success manager will re-educate the PM. If no improvement their ability to create custom qualifications may be revoked. | Buyer |
Qualifications library management | Requests to create and/or update standard qualifications are submitted for review. | Product |
Voice of the customer | Various surveys are run to gather feedback from customers throughout the customer lifecycle to measure key moments of customer experience and generate actionable feedback. | Service / operational |
Reconciliation improvement and/or suspension program | Each month clients with the highest reconciliation rates are flagged and warned they need to improve. Failure to do so results in their reconciliation abilities being removed. | Buyer |