Cint is constantly reviewing its Profile Library (Standard Qualifications Library) to provide quality targeting to its buy-side users and easy to map to options for its supply partners.
Part of this process are our quarterly updates. See below for more details on the upcoming changes.
What is changing? How will it impact you?
For buyers:
New questions will begin to be visible in the UI before 31st July 2026.
Updates to existing questions (profilers): including new options, removal of options, or modifications will start reflecting between 27th July 2026 and 31st July 2026.
Changes to precode will be implemented only on 31st July 2026.
If you are integrated with the Cint Exchange or/and Lucid MP, we highly recommend updating your mapping accordingly.
For suppliers:
Please look out for any new questions we have already added and new ones in the week before 31st July 2026.
Updates to existing questions (profilers): including new options, removal of options, or modifications will start reflecting between 27th July 2026 and 31st July 2026.
High priority questions are already added. Please check the mapping.
Changes to precode will be implemented only on 31st July 2026.
Download this document to see a list of updates to qualifications in this quarter.
Please review live surveys and question mappings to ensure targeting remains accurate.
Highlights and key update:
Household Income questions will be created for multiple markets, including Bahrain, Costa Rica, Estonia, Nigeria, and several others.
New Region questions will be added for markets such as Latvia, Norway, and Estonia.
Fast Food Chain questions have been introduced across multiple markets, featuring country-specific restaurant chains.
The International Airlines Flown question will be updated to include Virgin Atlantic in applicable markets.
New questions on Health Supplement Consumption and Shopping Membership Programs have been created for the USA.
The Education-Field of Study question will be expanded to an additional 132 markets.
Streaming Services questions have been updated to include Tubi in markets where the platform is available.
To reference the details of the complete standard qualification library, see the Standard Qualifications article. If you have any questions about these updated qualifications, reach out to your Cint account team or support@cint.com.