---
title: "Pixel Tagging and Tracking Checklist"
slug: "pixel-tagging-and-tracking-checklist"
tags: ["Campaign Tracking", "Ad Server", "Pixel Tagging"]
updated: 2026-08-28T16:01:57Z
published: 2026-08-28T16:01:57Z
canonical: "help.cint.com/pixel-tagging-and-tracking-checklist"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.cint.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Pixel Tagging and Tracking Checklist

## For Media Agencies and Market Research Firms

Prior to campaign launch, client should consider the following and alert the Audience Project Manager immediately with any applicable information or questions/concerns so that Audience can accurately track the campaign. To achieve maximum feasibility for the Exposed and Control sample, it is recommended that all media be tagged prior to campaign launch if possible. The following are key points to keep in mind.

### AD SERVER

- Which ad server(s) is the agency using? See [Appendix A](/v1/docs/pixel-tagging-and-tracking-checklist#appendix-a)
- ​If more than one ad server, which site(s) and placements are running in which ad server?
- Be sure to connect Audience with the person who will be handling the tagging, so that Audience can reach out if there are any technical needs or questions.

### IMPLEMENTATION

- Have you received the “Audience Campaign Onboarding” spreadsheet from the Audience Project Manager?
- ​Are all creatives tagged with an Audience pixel tag?
- Make sure the Audience pixel tag contains the Audience campaign ID that was provided to you for the particular campaign by the Audience Project Manager.
- Agency should always implement their cache-buster on Audience's tag in place of Audience's cache-buster placeholder. If this is not possible, then the Audience Project Manager should be advised.

### REPORTING

To enable Lucid to accurately monitor the campaign tracking, client should set up a one-time automated delivery report. This report functions as an impressions discrepancy troubleshooting tool. Please note, this outlines the report setup and cadence - this is not a request for a login or general reporting access to your ad server.

- Send to: [deliveryreports@cint.com](mailto:deliveryreports@cint.com)
- How often to send: Daily.
- Date range of the data should be cumulative. Include data representing the entire date range of the tagged media.
- Name/title of report: Include the full campaign name that was provided by Lucid. If possible, include the Lucid campaign ID.
- Type of file: CSV.
- See [Appendix A](/v1/docs/pixel-tagging-and-tracking-checklist#appendix-a) for columns of data to include.

#### SITE-SERVED

- Are there any site-served 1x1s in the media plan?
- ​On which publisher(s)?
- Which placements and creatives?
- Is a placement running across web and app?
- Which sites/apps?
- ​Agency should break out the placement by web OR app and name it accordingly.
- ​Does the publisher’s ad server have space for multiple 1x1s in a particular creative?
- ​If Audience sends a wrapped/piggybacked tag, publisher should be reminded not to also implement the original agency 1x1 in addition to the wrapped tag. This would cause the agency’s tracking to be duplicated. Wrapped tags are only used when the publisher explicitly mentions that only one 1x1 is acceptable.

### APPENDIX A

Ad Servers and the Corresponding Data To Include in Delivery Reports

**Acast** Date Campaign Name Flight Name Show / Channel URL ID (placement ID) Channel URL Name (placement name) Ad ID (creative ID) Creative Name Delivered Impression **ACE** Campaign Name Date Site Name Placement Name Creative Name Impressions Tracked **Adform** Date Line Item/Placement ID Line Item/Placement Creative ID Creative Impressions **Adpaq DSP** Date Site ID Site Publisher ID Publisher Campaign ID Campaign Creative ID Creative Impressions **Adobe Ad Cloud DSP** Campaign Name Campaign ID Date Site Name Site ID (corresponding with the ${TM_SITE_ID_NUM} macro) Placement Name Placement ID (corresponding with the ${TM_PLACEMENT_ID_NUM} macro) Creative Name Creative ID (corresponding with the ${TM_AD_ID_NUM} macro) Environment / Platform Type Impressions Tracked **AdsWizz** Time Zone ID Zone Campaign ID Campaign Display Ad ID Display Ad Ad ID Ad Audio Impressions **Amobee DSP** Campaign Name Campaign ID Date Placement Name Placement ID (corresponding with the $!{LINE_ITEM_ID} macro) Creative Name Creative ID (corresponding with the $!{CREATIVE_ID} macro) Environment Platform Type Impressions Tracked **AOL One** Campaign Name Campaign ID Date Site Name Site ID (corresponding with the ${campaignId} macro) Placement Name Placement ID (corresponding with the ${bidId} macro) Creative Name Creative ID (corresponding with the ${creativeId} macro) Environment Platform Type Impressions Tracked **AppNexus (Xandr)** Campaign Name Campaign ID Date Site Name Site ID (corresponding with the ${SITE_ID} macro) Placement Name Placement / Line Item ID (corresponding with the ${CPG_ID} macro) Creative Name Creative ID (corresponding with the ${CREATIVE_ID} macro) Environment Platform Type Impressions Tracked **Atlas** ​Campaign Name Campaign ID Date Site Name Site ID (corresponding with the {{[SITE.ID](http://SITE.ID)}} macro) Placement Name Placement ID (corresponding with the {{[PLACEMENT.ID](http://PLACEMENT.ID)}} macro) Creative Name Creative ID (corresponding with the {{[AD.ID](http://AD.ID)}} macro) Impressions Tracked **Basis DSP** Daily Date Advertiser ID Advertiser Line Item ID Line Item Name Campaign ID Campaign Name Creative ID Creative Name Group ID Tactic ID Traffic Type Total Impressions Won **Beeswax** Campaign ID Campaign Name Line Item ID Line Item Name Creative ID Creative Name Impressions Date **Blis** Date Publisher Name Campaign ID Campaign Banner ID Banner Impressions **Celtra** Campaign Name Campaign ID Date Site Name Site ID (corresponding with the {celtraSupplierId} macro) Placement Name Placement ID (corresponding with the {celtraPlacementId} macro) Creative Name Creative ID (corresponding with the {celtraCreativeId} macro) Impressions Tracked **Criteo** Date Ad ID Ad Banner ID Banner Impressions **DBM** Campaign Name Date App/URL Name App/URL ID (corresponding with the ${UNIVERSAL_SITE_ID} macro) Line Item Name Line Item ID (corresponding with the ${CAMPAIGN_ID} macro) Creative Name Creative ID (corresponding with the ${CREATIVE_ID} macro) Impressions Tracked **DCM** Campaign Name Campaign ID Date Site Name Site ID (corresponding with the %esid! macro) Placement Name Placement ID (corresponding with the %epid! macro) Creative Name Creative ID (corresponding with the %ecid! macro) Environment Platform Type Impressions Tracked **DFP** Date Order Order ID Line item Line item ID Ad Unit Ad Unit ID Creative Creative ID Master and Companion creative Master and Companion creative ID Environment Total impressions **Eyeview** Campaign Name Date Site Name Site ID (corresponding with the %site_id% macro) Placement Name Placement ID (corresponding with the %placement_id% macro) Creative Name Creative ID (corresponding with the %creative_id% macro) Impressions Tracked **Flashtalking** Campaign Name Campaign ID Date Site Name Site ID (corresponding with the [%siteID%] macro) Placement Name Placement ID (corresponding with the [%placementID%] macro) Creative Name Creative ID (corresponding with the [%creativeID%] macro) Impressions Tracked **FreeWheel** Campaign Name Campaign ID Date Site Name Site ID (corresponding with the #{site.title} macro) Placement Name Placement ID (corresponding with the #{[ad.placement.name](http://ad.placement.name)} macro) Creative Name Creative ID (corresponding with the #{[ad.creative.name](http://ad.creative.name)} macro) Impressions Tracked **Hawk DSP** Date Media plan ID Media plan Campaign ID Campaign Creative ID Creative Impressions **Illumin** (Acuity Ads) Date Creative name encoded Creative ID Creative Impressions

**Innovid** Campaign Name Campaign ID Date Site Name Site ID (corresponding with the {iv_publisherid} macro) Placement Name Placement ID (corresponding with the {iv_placementid} macro) Creative Name Creative ID (corresponding with the {iv_creativeid} macro) Impressions Tracked **Kevel** Date Site ID Site Placement/Zone ID Placement/Zone Ad ID Ad Impressions **LKQD** Campaign Name Campaign ID Date Site Name Site ID (corresponding with the $$siteid$$ macro) Placement Name Placement ID (corresponding with the $$dealid$$ macro) Creative Name Creative ID (corresponding with the $$creativeid$$ macro) Environment Platform Type Impressions Tracked **MediaMath** Campaign Name Campaign ID Date Site Name Site ID (corresponding with the [BID_[ATTR.site](http://ATTR.site)_id] macro) Placement Name Placement ID (corresponding with the [BID_[ATTR.ad](http://ATTR.ad)_id] macro) Creative Name Creative ID (corresponding with the [AD_ATTR.creative] macro) Environment Platform Type Impressions Tracked **MNTN** Date Advertiser ID Advertiser Creative group ID Creative group Creative ID Creative Name Impressions **Prado** Date Campaign ID Campaign App ID App Impressions **PubMatic** Date Placement ID Placement Creative ID Creative Impressions **PulsePoint** Campaign Name Campaign ID Date Publisher Name Publisher ID (corresponding with the %%PID%% macro) Ad Group Name Ad Group ID (corresponding with the %%ADGRPID%% macro) Ad Size (corresponding with the %%ADSIZE%% macro) Impressions Tracked **RTL** Date Placement ID Placement Creative ID Creative Impressions **RUI** Campaign Name Campaign ID Date Site Name Site ID (corresponding with the <!--#APPSTORE_BUNDLE_ID--> macro) Placement Name Placement ID (corresponding with the <!--#LINE_ID--> macro) Creative Name Creative ID (corresponding with the <!--#CREATIVE_ID--> macro) Environment (identifying desktop vs mobile app vs mobile web) Impressions Tracked **Servo** Campaign Name Date Site Name Site ID (corresponding with the $$_CDID_$$ macro) Placement Name Placement ID (corresponding with the $$_PLACEMENTID_$$ macro) Creative Name Creative ID (corresponding with the $$_CREATIVEID_$$ macro) Impressions Tracked **Sizmek** Campaign Name Campaign ID (corresponding with the [%tp_CampaignID%] macro) Date Site Name Site ID (corresponding with the [%tp_SiteID%] macro) Placement Name Placement ID (corresponding with the [%tp_PlacementID%] macro) Ad Name Ad ID (corresponding with the [%tp_AdID%] macro) Mobile Device Info Device Type Mobile OS Impressions Tracked **Specific Media** Campaign Name Date Site Name Site ID (corresponding with the <sid> macro) Placement Name Placement ID (corresponding with the <lid> macro) Creative Nam Creative ID (corresponding with the <bid> macro) Impressions Tracked **Spotify Ads Manager** Day Campaign ID Campaign name Ad Set ID Ad Set name Creative ID Creative Total Impressions **SpotX** Campaign Name Campaign ID Date Site Name Site ID (corresponding with the $CHANNEL_ID macro) Placement Name Placement ID (corresponding with the $PUBLISHER_ID macro) Creative Name Creative ID (corresponding with the $SPOT_MARKET_ID macro) Device Type Mobile OS Impressions Tracked **SpringServe** Date Supply Tag ID Supply Tag Demand Tag ID Demand Tag Impressions **StackAdapt** Date Campaign ID Campaign Placement ID Placement Creative ID Creative Impressions **Teads** Campaign Name Campaign ID Date Placement Name Placement ID (corresponding with the [GID] macro) Creative Name Creative ID (corresponding with the [CID] macro) Device Type Mobile OS Impressions Tracked **The Trade Desk** Campaign Name Campaign ID Date Site Name Site ID (corresponding with the %%TTD_SITE%% macro) Placement Name Placement ID (corresponding with the %%TTD_CAMPAIGNID%% macro) Creative Name Creative ID (corresponding with the %%TTD_CREATIVEID%% macro) Impressions Tracked **Tremor** Campaign Name Date Site Name Site ID (corresponding with the ###PUBLISHER_ID### macro) Placement Name Placement ID (corresponding with the ###AD_ID### macro) Creative Name Impressions Tracked **Tremor (Alphonso)** Campaign Name Date Site Name Placement Name Placement ID (corresponding with the [LINE_ID] macro) Creative Name Creative ID (corresponding with the [CREATIVE_ID] macro) Impressions Tracked **Trueffect** Campaign Name Date Site Name Site ID (corresponding with the @@SIID@@ macro) Placement Name Placement ID (corresponding with the @@PLID@@ macro) Creative Name Creative ID (corresponding with the @@CRID@@ macro) Impressions Tracked **Turn** Campaign Name Date Site Name Site ID (corresponding with the $!{SITE_ID} macro) Placement Name Placement ID (corresponding with the $!{PACKAGE_ID} macro) Creative Name Creative ID (corresponding with the $!{CREATIVE_ID} macro) Impressions Tracked **Vindico** Campaign Name Date Site Name Site ID (corresponding with the %V-SITE-ID% macro) Placement Name Placement ID (corresponding with the %V-OTLT-ID macro) Creative Name Creative ID (corresponding with the %V-INAM-ID% macro) Impressions Tracked **Xaxis** Campaign Name Date Site Name Site ID (corresponding with the ${TAG_ID} macro) Placement Name Placement ID (corresponding with the ${CP_ID} macro) Creative Name Creative ID (corresponding with the ${CREATIVE_ID} macro) Impressions Tracked **YFN** ​Campaign Name Campaign ID Date Site Name Site ID Placement Name Placement ID (corresponding with the ${placement_id} macro) Creative Name Creative ID (corresponding with the ${advertisement_id} macro) Impressions Tracked

**Other (not listed)**

APPENDIX B About the Audience tag: [Pixel Vendor Implementation Guide](/v1/docs/pixel-vendor-implementation-guide)

## **Pixel Tagging and Tracking Checklist**

### **For Publishers**

Prior to campaign launch, client should consider the following and alert the Audience Project Manager immediately with any applicable information or questions/concerns so that Audience can accurately track the campaign. The following are key points to keep in mind.

**AD SERVER**

- Which ad server(s) is the publisher using?
- If more than one ad server, which placements are running in which ad server?
- Does publisher’s ad server have a macro for cache-buster (random number generator)?
- Be sure to connect Audience with the person who will be handling the tagging, so that Audience can reach out if there are any technical needs or questions.

**IMPLEMENTATION**

- Are all creatives tagged with an Audience pixel tag?
- Make sure the Audience pixel tag contains the Audience campaign ID that was provided to you for the particular campaign by the Proof Project Manager.
- Does the publisher’s ad server have space for multiple 1x1s in a particular creative?
- If Audience sends a wrapped/piggybacked tag, publisher should NOT implement the original agency 1x1 in addition to the wrapped tag. This would cause the agency’s tracking to be duplicated.
- Publisher should always implement their cache-buster on Audience's tag in place of Audience's cache-buster placeholder. To do so, replace the placeholder that’s in the Proof tag with the cache-buster macro.
- If this is not possible, then the Audience Project Manager should be advised.

APPENDIX A About the Audience tag: [Pixel Vendor Implementation Guide](/v1/docs/pixel-vendor-implementation-guide)

## Related

- [Tracking tag 101](/tracking-tag-101.md)
- [The Trade Desk Lucid tag implementation and reporting setup](/trade-desk-lucid-tag-implementation-reporting-setup.md)